FOR COUNSELORS, INTERNS, & STUDENTS
is vibrant and knowledgeable in her field. She has solid business
know how and a genuine desire to help others succeed. I would recommend
her Private Practice 101 class to all mental health professionals
looking to begin a private practice." - Lacy Dyke, LPC-S
training and education to become clinicians is typically not enough to
understand how to start and build a thriving private practice. I offer
two options for those exploring ways to develop this knowledge: Private
Practice 101 (a one time class) or a Private Practice Incubator which is a year-long program. See below for detailed
information.Private Practice 101:
The Private Practice 101Class is a 3-hour class on the basics of what you need to begin, how to set fees, create an identity as a small business owner, and market yourself.
Understand the basic concepts of being a small business owner and
learn what makes for a successful entrepreneur, review the financial
viability of a private practice, and understand the significance of your
belief systems about money on your success.
a recent graduate of the Master's of Arts in Counseling Program at
Texas State University, and currently an LPC-Intern. I took Michelle's
Private Practice 101 class in May of 2012, just as I was wrapping up my
first of two semesters of internship while at Texas State. I had long
had dreams of having a Private Practice, but was very unsure how to
develop and sustain such an operation. Michelle's class helped me
She helped me to realize that my own interests and passions
as a therapist were what made me a unique practitioner, and through the
course of a handful of hours, she helped me to recognize how my unique
traits could be marketed to take advantage of a specific niche within
the crowded Central Texas counseling field. Michelle guided the class
through an exploration of contemporary forms of marketing, from internet
searches and social networking to simple word of mouth. She taught us
how to maximize the marketing potential of each form of media in an
aggressive yet graceful and highly ethical manner that seemed to mesh
perfectly with my own instincts as a psychotherapist and healer.
Michelle also taught us good practices for developing reliable and
sustainable self-employment, and helped us to recognize how every aspect
of hour lives could be shaped and channeled to make us better business
managers and healthier and more effective practitioners. Most
importantly, I found through the course of the class a brand new vision
for who I am as a counselor, and how my own fear of failure clouded my
self-perception and blocked a clear path towards professional
satisfaction and success. Michelle is a gifted therapist, and a
fantastic educator. If your are a mental health practitioner, I highly
recommend that you take this class, if only to benefit from Michelle's
-Grant Hudson, MA, LPC-Intern (2012)
"Michelle's Private Practice 101 is a necessity for any therapist,
whether a recent graduate or a seasoned practitioner, interested in
starting a private practice or wanting to develop an existing practice.
After taking this class, I have the confidence and resources needed to
transform my professional dreams into reality." Anna McElearney, Texas
State Student (2011)
"I highly recommend Private Practice 101 for students. After taking
this course, so many of the mysteries and fears about starting a private
practice have been lifted. I can feel a genuine shift in movement
towards a highly successful career as a result of Michelle's
informative, thoughtful and inspirational guidance. And how lucky I am
to have this edge before my career has begun! Do yourself a favor and
don't wait to take this workshop --Do it now." St. Edwards LMFT
Candidate, 2013 (2011)
"I thought the class was a great way to get a solid broad
understanding of the things we need to know before going into private
practice. I also thought that it did a great job addressing some
specifics about opening your own practice (i.e. the pay scale
spreadsheet, things needed in your office, what to consider when posting
your picture/profile on a marketing website, etc.). I enjoyed hearing a
positive spin put on this for a change. Many professors and other
professionals make it sound so daunting and overwhelming and that is
discouraging to many newbie therapists so I really enjoyed leaving there
with a sense that I can do this and it's not overwhelmingly difficult.
I felt more empowered and more in control when I left the class. I do
think there are still many small details yet to learn but I feel like
this class gave me a great base of knowledge and clues as to what to do
next. And also for the areas that weren't covered in detail (i.e. web
material, tax information, etc.) you gave us great resources that we can
use to gain the knowledge and information that we need in those areas.
Overall it was a great experience and I would highly recommend it for
anyone that is considering going into private practice!" Kelly Kabbes
"Private Practice 101 is the best introduction to starting a private
counseling business I have seen in my grad school experience. Often we
learn how to help but do not learn how to provide for ourselves.
Michelle detailed important issues such as professional presence,
promotion of one's practice, and the cost of doing business. She
provided a detailed listing showing the typical operational expenses
which must be paid. She showed how to create a positive web presence.
And how to market oneself. Overall, it was an outstanding upbeat
introduction into the business of private practice." St. Edwards
University Graduate Student (2010)
This workshop provided so much insight into life as a successful
counselor in private practice. Michelle is very knowledgeable about
what it takes to do well in this setting and offers authentic and candid
advice. I learned a lot and hope to continue learning from Michelle.
-Kate Carmichael, Texas State University- MA Professional Counseling
"I oftentimes think about your class on starting a private practice. I
took it early in the game and I am really glad I did because I gained
perspective on the possibilities of income, schedule management, and
office decor. Thanks so much!" Taylor Seyer, San Fransisco (2009)
What do I really need to begin?
Do you need a niche?
Research highlights on what works for entrepreneurs
Can you do it without taking insurance? (yes)
Marketing, networking, and other forms of business building
Online profiles and websites
How do you set your fees?
Basic business concepts you need to know to get started
Different business models for you to consider
Questions answered about:
- Professional Identity - Ideal Clients
- Networking - Marketing - Internet
- Insurance: in-network vs. Out-of-network
- Private Pay - Expenses - Setting Fees
- Training - Successful mindsets
Registration required as space is limited
One 3-1/2 hour class:
$150 both registrants save $25 each when you register with a friend or colleague
Next Private Practice 101 Class
scheduled October 6, 2013 from 2:00 PM to 5:30 PM
Future & Additional dates set by request
Location: 8500 Shoal Creek Blvd Bldg IV, Ste 170
(send checks to this address to hold you space)
Private consultation session: $150 for a 45-minute hour
Private Practice Incubator
A Safe Place to Launch and Build Your Private Practice
The Private Practice Incubator is closed group that includes ten meetings spaced over the course of a year that deeply explores the themes from the Private Practice 101 class including the clinician's history and relationship with money and the clinical implications of money decisions as well as offering ongoing support for launching and building a practice.
"As I prepared to move out of an agency setting and birth my full-time private practice in 2010, Michelle's Private Practice Incubator offered a nourishing and nurturing blend of left and right brain approaches that both supported and challenged me to take each next step in the process. My hopes, fears, stumbles, and successes were all welcome in the room and the year-long process of the class/group was a truly integrative experience for me. I highly recommend the Incubator to any clinician transitioning to private practice...it's one of the best gifts you can give yourself!" LMFT-A
"Spending the past year in Michelle's private practice class has been one of the best things I have done for my practice. I opened for business in April and have gone from zero to 15 hours per week in about 8 months and I owe much of that to Michelle's great support and advice. It's great getting guidance from someone who has been there already. Michelle is so empathetic and supportive which has helped me get past the inevitable humps and setbacks that are part of starting any new business venture. I'm well on my way to my goal of having a full practice in the coming year. Thanks Michelle!" LCSW
The incubator is a safe place for you to think about your ideal practice, launch and build it, and get ongoing support when you are struggling. Attendance at a Private Practice 101 is strongly encouraged before participating (see below)
We will help you to:
- Create a vision of your ideal practice and ideal clients
- Explore your belief systems about money and help you overcome blocks or resolve inner conflicts that might sabotage your success
- Support you in developing a strong marketing message
- Offer you resource leads for book keeping, CPA, and legal support, as needed
- Teach you intake call skills and motivational interview strategies to support you in building your practice
- Offer you sample paperwork forms as needed
- Motivate, encourage you and support you along the way!
This class runs for one year and is closed to new members to increase safety and support.
Cost is $75 paid each session regardless of attendance, but register with a colleague and save $15 per session ($60! for both of you). Attendance at a Private Practice 101 Class is required.
Register by contacting Michelle Miller Bohls, LMFT.
Email: Michelle@bohls.net or call me directly at 512. 577-3371
Location: 8500 Shoal Creek Blvd Bldg IV, Ste 170, 78757 (send checks to this address to reserve your space)
There is a brief application process, please email Michelle for application before sending money.
PPIncubator Class New Year 2013 Start - CLOSED
February 3, 2013 from 3:00 PM to 5:30 PM
March 3, 2013 from 3:00 PM to 5:30 PM
April 7, 2013 from 3:00 PM to 5:30 PM
May 19, 2013 from 3:00 PM to 5:30 PM - Changed to June 2nd at 3 p.m.
July 21, 2013 from 3:00 PM to 5:30 PM
August 11, 2013 from 3:00 PM to 5:30 PM
September 15, 2013 from 3:00 PM to 5:30 PM
October 13, 2013 from 3:00 PM to 5:30 PM
November 10, 2013 from 3:00 PM to 5:30 PM
January 5, 2014 from 3:00 PM to 5:30 PM
PPIncubator Class Summer 2013 Start - CLOSED
June 2, 2013 from 12:00 PM to 2:30 PM
June 30, 2013 from 12:30 PM to 3:00 PM
July 21, 2013 from 12:30 PM to 2:45 PM
September 8, 2013 from 2:00 PM to 4:30 PM
January 12, 2014 from 12:30 PM to 3:00 PM
December 1, 2013 from 12:30 PM to 3:00 PM
February 9, 2014 from 12:30 PM to 3:00 PM
April 20, 2014 from 12:30 PM to 3:00 PM
June 8, 2014 from 12:30 PM to 3:00 PM
PPIncubator Class Winter (November) 2013 Start
Dates TBD (Sunday afternoons)
Contact Michelle with your interest.